“What should I post today?”
I asked myself this question almost every day for over a year. At some point, I was already annoyed before I even picked up my phone.
Creativity just didn’t want to come. My weekly newsletter became the task I procrastinated on the whole week.
I knew my topics. I had knowledge. And I also had a whole list full of content ideas (who else has a long list of saved Instagram posts?), and still, I sat in front of the blank Canva template, and nothing came.
Sitting in front of my laptop and trying really hard didn’t help.
Today I know: I never had too few ideas. I was afraid of the moment other people would see them.
Creativity doesn’t come at the push of a button.
And still, I’m telling you now:
It’s not because you don’t have enough ideas.
They’re right there in your Notes app.
And you do have something to say.
But sharing your opinion or your knowledge online is just different from talking about it with friends or helping your clients with it.
You pause. You block yourself.
Because visibility is personal. Suddenly, it’s not only your text that can be judged, but also you.
You’re not only sharing knowledge. You’re showing your thoughts, your perspective, and a part of yourself.
It’s not as simple as writing a text about your topic and it’s done.
That’s when the overthinking starts.
What will other people in my industry think?
Is this relevant for my followers?
What if nobody cares?
What if my opinion is too much?
Or not good enough?
And suddenly, you’re not only doubting your text anymore. You’re doubting yourself.
“I’m just one of many. What new thing do I even have to say?”
We love comparing ourselves to others, and social media has made this worse.
We scroll and see the beautiful pictures and successes of other people. We see how confidently they post and start believing that we can’t reach that or that we somehow don’t fit in.
You’re comparing your unfiltered inside to the carefully selected 20% outside of someone else’s.
Even if we’re all human, have similar problems, and maybe even work in the same industry, every single one of us is still unique and impossible to compare.
And I don’t mean this as some empty motivational sentence.
Nobody has your exact combination of experiences, knowledge, thoughts, and personality.
So why do you believe that you’re just one of many?
You are unique:
in your experiences
in your knowledge
in the way you think
in the way you solve problems
And you might be the perfect-match entrepreneur your client is looking for on social media right now because she recognizes herself in your values, experiences, or thoughts.
But for that, she has to be able to see you first.
“I’m not creative.”
As a teenager, I thought I wasn’t creative because my sister was more creative than me (hello comparison…).
That was one of the reasons why I didn’t have the courage to study architecture back then.
Four years later, I did it anyway, finished my Master’s degree, and got top grades on several design projects.
So I was never uncreative. I had just told myself that I was for a long time.
Every human is creative by nature.
I think many of us learned while growing up to function “correctly” instead of trusting our own creativity.
And then there’s the constant noise from reels, podcasts, ads, TV shows, and other people’s opinions.
I’m writing this text in silence. Only then can I hear my own thoughts and let my creativity flow.
“Instagram is too loud and too fast for me.”
I understand this very well as a fellow introvert.
You only watch a few seconds of every reel, and then the next input is already there.
Our brain doesn’t even have time to process everything.
And as an entrepreneur who wants to gain clients through these platforms, it gets even more exhausting because we’re also overwhelmed by questions, possible strategies, and constant algorithm changes.
“This is how you go viral.”
“The algorithm prefers carousels right now.”
“This is how you need to structure your Stories to sell.”
“These are the 4 content pillars you need to build everything around.”
I was in this black hole full of strategies and online courses too… Perfect for overthinkers like us who want to do everything right.
The problem isn’t that you don’t know enough about content.
The problem is the idea that every post has to be perfect, strategic, and algorithm-friendly.
This is where it’s important to understand that your phone doesn’t control your life. It’s the other way around.
You can’t think yourself into more confidence
Unfortunately, you don’t solve these limiting beliefs with a content plan or a long list of ideas.
Not even with a long walk that’s supposed to magically bring inspiration (even though I love doing that).
You solve it by doing!
I know, nobody wants to hear that.
And then you’re probably asking yourself:
“Okay, but how? What am I supposed to do?”
“If I’m blocking myself from becoming visible, how am I supposed to start?”
I like to explain this with my visibility circle. You take one small visible step. That gives you a new experience. That experience gives you a little more confidence and makes the next step easier.
But how do you get into this circle in the first place?
The first step doesn’t have to be big.
But it should require just enough courage to stretch your comfort zone a little.
It feels uncomfortable because you don’t know yet what’s going to happen.
But that’s exactly how your nervous system gets to collect a new experience:
I can be visible.
It feels uncomfortable, but it’s not dangerous.
I can trust myself.
My first small step was clicking “Publish” on my very first blog post. It felt very uncomfortable. I didn’t know what would happen and I had so many fears around it.
And what happened? Nobody cared. Zero. Nada. Niente.
But my nervous system had made a new experience: Being visible can feel uncomfortable, but it’s not automatically dangerous.
Confidence comes from publishing.
What becomes possible after that first “Publish”
And then, everything becomes possible.
I was inside my visibility circle, and it kept growing and growing with me.
Every step expanded my comfort zone a little more.
Today, I host two-hour live workshops, go live on Instagram, and share my opinion authentically in my newsletters. Across all my platforms, more than 2,000 people follow me now.
And the worst case still hasn’t happened. No shitstorm. No mean DMs.
There was only one negative comment under one of my newsletters, and it was so wrong that I didn’t even take it personally.
And this is exactly why I created the 15-Day Visibility Challenge: to help you enter your own Visibility Circle.
We’re taking action now!
For 15 days, you’ll get one specific topic or template every day. Your job isn’t to create perfect content. Your job is to press “Publish” every single day.
And that we actually don’t forget it after day 3, stay accountable, and follow through (I’m doing the challenge too), there will be an accountability group.
You can support each other there, and you can also get feedback from me.
Because more saved content ideas won’t move you forward. You need experiences that show you that you can be visible and trust yourself while doing it.
Are you ready to spend 15 days thinking less and actually pressing “Publish”?
Then join the challenge (English version)
Dann komm in die Challenge (Deutsche Version)
The challenge starts on August 15. I’m intentionally limiting the group to 7 people so it doesn’t become overwhelming and instead stays a comfortable, personal space for exchange.
ℹ️ This is part of an ongoing conversation I have every week with quiet, ambitious women. If you would also like to receive it, join the 330+ other awesome people.
👉 If this resonated, you’re welcome to share it or leave a ❤️
— Karina
P.S. Questions? Let’s talk about them in the comments.